Gene Au Yeung

Senior UX Researcher

8+ years of global experience leading qualitative and quantitative research across cryptocurrency, banking, insurance, and AI-powered fitness products.

Mixed MethodsBehavioural ScienceGlobal Research
Gene Au Yeung

Hi everyone, I'm Gene

Thanks for dropping by my site.

Empathy shapes my perspective, analytical and academic rigour inform my process, while a partnership-driven, business mindset ensures each initiative delivers value to both users and businesses.

More about me →

Projects I'm
most proud of

From mixed-methods activation research to global UX benchmarks, research and design for older adults, a behavioural-science experiment, and generative AI in research.

Improved new user engagement via mixed-methods research
OKX
Improved new user engagement via mixed-methods research
Behavioural AnalyticsUsability TestingCompetitor AnalysisJourney Mapping
View Case Study →
UX research & design for an AI fitness app for older adults
OliveX
UX research & design for an AI fitness app for older adults
EthnographyUsability TestingIn-depth InterviewsUX Design
View Case Study →
Why high-asset investors avoided a complex crypto product
OKX
Why high-asset investors avoided a complex crypto product
In-depth InterviewsUsability TestingConcept TestingQualitative Research
View Case Study →
Established UX metrics across global markets via surveys
OKX
Established UX metrics across global markets via surveys
Behavioural AnalyticsSurveyUX BenchmarkingSUPR-QCSAT
View Case Study →
Reading Between the Lines: how workplace grudges shape message interpretation
LSE Research
Reading Between the Lines: how workplace grudges shape message interpretation
Experimental DesignANOVARegressionMediation Analysis
View Case Study →
Working with Generative AI
AI in Research
Working with Generative AI
Explore →

What people
say about me

Gene consistently stood out as a top performer, delivering research that was both impactful and of exceptional quality.
Jyothi Venkat
Jyothi VenkatEx-Global Head of UX Research at OKX
Gene is a great UX researcher and designer who thinks deeply about the problem and delivers an insightful solution. She's also a team player that people enjoy working with. I would highly recommend Gene for any company.
Keith Rumjahn
Keith RumjahnFounder of OliveX
Gene is an incredible mentor who has been pivotal in shaping me into the researcher I am today. Her patience, meticulous attention to detail, and unwavering support have been invaluable.
Peggy Chang
Peggy ChangEx-UX Researcher at OKX

Want to learn
more about me?

I'm open to new opportunities, collaborations, and conversations. Feel free to reach out.

📧
Emailgene.auyeung@me.com
💼
LinkedInlinkedin.com/in/gene-auyeung/
📍
LocationSydney, Australia 🇦🇺