8+ years of global experience leading qualitative and quantitative research across cryptocurrency, banking, insurance, and AI-powered fitness products.

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Empathy shapes my perspective, analytical and academic rigour inform my process, while a partnership-driven, business mindset ensures each initiative delivers value to both users and businesses.
More about me →From mixed-methods activation research to global UX benchmarks, research and design for older adults, a behavioural-science experiment, and generative AI in research.






Gene consistently stood out as a top performer, delivering research that was both impactful and of exceptional quality.
Gene is a great UX researcher and designer who thinks deeply about the problem and delivers an insightful solution. She's also a team player that people enjoy working with. I would highly recommend Gene for any company.
Gene is an incredible mentor who has been pivotal in shaping me into the researcher I am today. Her patience, meticulous attention to detail, and unwavering support have been invaluable.
I'm open to new opportunities, collaborations, and conversations. Feel free to reach out.