Gene Au Yeung

About Me

Hi there,
I'm Gene!

A Senior UX Researcher with over 8 years of global experience leading qualitative and quantitative research projects across cryptocurrency, banking, insurance, and AI-powered fitness products.

I'm a lifelong learner with deep passion in the craft of research, a background in Finance and a Master's in Behavioural Science at LSE. My approach to research is about weaving together conversations, behavioural data, and prior learnings into nuanced insights that give teams clarity and direction, empowering them to act with confidence and drive meaningful impact.

Empathetic and collaborative by nature, analytical and systematic by training — I build trust with teams, turn complex human behaviours into actionable strategies, and bridge gaps between user needs and company goals.

I have the right to work in Australia, Canada, the UK, and Hong Kong.

Expertise

Skills

As a Senior UX Researcher with behavioural science, project management and finance background, I'm skilled across six key areas.

🎙️

Qualitative Research

Usability testing
In-depth interviews
Diary studies
Concept testing
Field studies / Ethnographies
Journey mapping
Competitor analysis

📊

Quantitative Research

Survey design & analysis
User analytics
Card sorting
Tree testing
Benchmarking
A/B testing

🧠

Behavioural Science

Behavioural experiments
Literature review
Cognitive bias identification
Decision science
Choice architecture & nudging

📋

Strategic Research Management

Research strategy & roadmapping
Stakeholder management
Global multilingual workflows
Research process optimisation
Research culture building
Vendor management
Participant management
AI integration in research workflows

🛠

Tools

UserTesting
Qualtrics / SurveyMonkey / Pollfish
Optimal Workshop
Amplitude
Stata / R
Figma / Jira

🌐

Languages

English — Native
Cantonese — Native
Mandarin — Fluent
Japanese — Conversational (JLPT N4)

Career

Experiences that
shaped me

From finance and audit to behavioural science and UX research — my unconventional path informs how I approach research with rigour, curiosity, and commercial awareness.

Sep 2024 – Dec 2025

London School of Economics

Executive MSc Behavioural Science

Deepened foundation in human behaviour, decision science, and experiment design and analysis. Dissertation: how workplace grudges shape the interpretation of coworker messages.

Feb 2022 – Jun 2024

Crypto Exchange · OKX

Senior UX Researcher II

Promoted to Senior UX Researcher II in recognition of business impact and leadership. Led 25+ end-to-end qualitative and quantitative studies over 2.5 years as a strategic partner to product, design, business, and marketing teams. Established OKX's first scalable product experience benchmarking survey, lifted onboarding conversion by 22%, and improved discovery and conversion across investment products. Scaled and standardised research operations company-wide through training sessions, workshops, and the mentorship of a junior researcher from the ground up.

Oct 2020 – Jan 2022

Insurance · AIA Group

Senior UX Researcher

Led UX research for enterprise SaaS platforms and customer-facing apps across 3 Southeast Asian markets. Uncovered workflow friction and unmet needs through interviews, usability testing, and focus groups — with 90%+ of recommendations endorsed by stakeholders. Built research panels across 5 markets, cut reporting time by 50% through scalable workflows and templates, and supported a company-wide UX Research Community.

May 2018 – May 2020

Fitness × AI Startup · OliveX

UX Researcher & Designer

Led end-to-end UX research and design for 4 AI-powered health and fitness products. Delivered the award-winning Smart Baduanjin app — recognised by Google Play Hong Kong — and drove a 3× increase in smart fitness mirror sales through field research and rapid product iteration.

Aug 2016 – May 2017

Digital Consultancy · ARBA (WPP-Ogilvy)

UX Researcher & Designer

Built a UX research framework from scratch for the revamp of Hang Seng Bank's business e-banking platform. Embedded sprint-aligned research across core financial workflows, establishing UX research as a sustained practice where none had existed before.

2007 – 2016

Prior to UX · Finance & Audit

Financial Analyst / Project Manager / Auditor

Held roles at KPMG China, Fresenius Kabi, and Verizon Enterprise Solutions across audit, M&A, and financial planning. Rated top performer at KPMG for 3 consecutive years. Qualified Hong Kong CPA.

Recommendations

What people
say about me

Gene consistently stood out as a top performer, delivering research that was both impactful and of exceptional quality.

Jyothi VenkatEx-Global Head of UX Research at OKX

Gene is a great UX researcher and designer who thinks deeply about the problem and delivers an insightful solution. She's also a team player that people enjoy working with. I would highly recommend Gene for any company.

Keith RumjahnFounder of OliveX

Gene is an incredible mentor who has been pivotal in shaping me into the researcher I am today. Her patience, meticulous attention to detail, and unwavering support have been invaluable.

Peggy ChangEx-UX Researcher at OKX

Hi there,
I'm Gene!