Gene Au Yeung
About Me

Hi there,
I'm Gene!

A Senior UX Researcher with over 8 years of global experience leading qualitative and quantitative research projects across cryptocurrency, banking, insurance, and AI-powered fitness products.

I'm a lifelong learner with deep passion in the craft of research, a background in Finance and a Master's in Behavioural Science at LSE. My approach to research is about weaving together conversations, behavioural data, and prior learnings into nuanced insights that give teams clarity and direction, empowering them to act with confidence and drive meaningful impact.

Empathetic and collaborative by nature, analytical and systematic by training — I build trust with teams, turn complex human behaviours into actionable strategies, and bridge gaps between user needs and company goals.

I'm currently seeking full-time senior research roles. While my experience is rooted in financial services, I'm equally interested in expanding into SaaS, AI, food, travel, and education. I have the right to work in Australia, Canada, the UK, and Hong Kong.

Career

Experiences that
shaped me

From finance and audit to behavioural science and UX research — my unconventional path informs how I approach research with rigour, curiosity, and commercial awareness.

Sep 2024 – Dec 2025
London School of Economics

Executive MSc Behavioural Science

Deepened foundation in human behaviour, decision science, and experiment design and analysis. Dissertation: how workplace grudges shape the interpretation of coworker messages.

Feb 2022 – Jun 2024
Crypto Exchange · OKX

Senior UX Researcher II

Promoted to Senior UX Researcher II in recognition of business impact and leadership. Led 25+ end-to-end qualitative and quantitative studies over 2.5 years as a strategic partner to product, design, business, and marketing teams. Established OKX's first scalable product experience benchmarking survey, lifted onboarding conversion by 22%, and improved discovery and conversion across investment products. Scaled and standardised research operations company-wide through training sessions, workshops, and the mentorship of a junior researcher from the ground up.

Oct 2020 – Jan 2022
Insurance · AIA Group

Senior UX Researcher

Led UX research for enterprise SaaS platforms and customer-facing apps across 3 Southeast Asian markets. Uncovered workflow friction and unmet needs through interviews, usability testing, and focus groups — with 90%+ of recommendations endorsed by stakeholders. Built research panels across 5 markets, cut reporting time by 50% through scalable workflows and templates, and supported a company-wide UX Research Community.

May 2018 – May 2020
Fitness × AI Startup · OliveX

UX Researcher & Designer

Led end-to-end UX research and design for 4 AI-powered health and fitness products. Delivered the award-winning Smart Baduanjin app — recognised by Google Play Hong Kong — and drove a 3× increase in smart fitness mirror sales through field research and rapid product iteration.

Aug 2016 – May 2017
Digital Consultancy · ARBA (WPP-Ogilvy)

UX Researcher & Designer

Built a UX research framework from scratch for the revamp of Hang Seng Bank's business e-banking platform. Embedded sprint-aligned research across core financial workflows, establishing UX research as a sustained practice where none had existed before.

2007 – 2016
Prior to UX · Finance & Audit

Financial Analyst / Project Manager / Auditor

Held roles at KPMG China, Fresenius Kabi, and Verizon Enterprise Solutions across audit, M&A, and financial planning. Rated top performer at KPMG for 3 consecutive years. Qualified Hong Kong CPA.

Expertise

Skills

As a Senior UX Researcher with behavioural science, project management and finance background, I'm skilled across six key areas.

🎙️

Qualitative Research

  • Usability testing
  • In-depth interviews
  • Diary studies
  • Concept testing
  • Field studies / Ethnographies
  • Journey mapping
  • Competitor analysis
📊

Quantitative Research

  • Survey design & analysis
  • User analytics
  • Card sorting
  • Tree testing
  • Benchmarking
  • A/B testing
🧠

Behavioural Science

  • Behavioural experiments
  • Literature review
  • Cognitive bias identification
  • Decision science
  • Choice architecture & nudging
📋

Strategic Research Management

  • Research strategy & roadmapping
  • Stakeholder management
  • Global multilingual workflows
  • Research process optimisation
  • Research culture building
  • Vendor management
  • Participant management
  • AI integration in research workflows
🛠

Tools

  • UserTesting
  • Qualtrics / SurveyMonkey / Pollfish
  • Optimal Workshop
  • Amplitude
  • Stata / R
  • Figma
  • Jira
🌐

Languages

  • English — Native
  • Cantonese — Native
  • Mandarin — Fluent
  • Japanese — Conversational (JLPT N4)
Let's Connect

Want to learn
more about me?

I'm open to new opportunities, collaborations, and conversations. Feel free to reach out.

📧
Emailgene.auyeung@me.com
💼
LinkedInlinkedin.com/in/gene-auyeung/
📍
LocationSydney, Australia 🇦🇺